In the beginning, nobody might have given Elon Musk the funds to put up a typical car company. Despite that, Elon carried on and used what he had, bravely tackling one hurdle after the other, and ended up creating Tesla, one of the few electric car makers around.
With the help of this, Musk was able to incur "improvisation debts" he has to pay for him to be set free from. In the past half a decade, Tesla failed to hit more than 20 of its targets, set by Mr. Musk himself, which include outputs for car production, as well as financial targets. 10 of the goals initially stated by Musk have been missed on an annual basis. The accomplishment of Elon Musk, however, is way beyond mere numbers and figures.
Back then, electric cars used to be stereotyped with sheer simplicity.
That all changed with the introduction of the Model S, which is a luxury car which is a great pleasure to drive. It was not Musk, however, who started Tesla, as it was initially founded by Mark Tarpenning and Martin Eberhard 13 years ago. It was Musk, however, who revamped the management, and revived the company through personal investments amounting to $70 million.
In January of 2009, the carmaker was finally able to avoid bankruptcy, by selling 147 cars, earning $187 million in the process. Investors are positive that Musk will make the most out of an improvisation debt. In a comparison of the capitalization of other companies, Tesla is currently at a low with $32 billion, compared with $48-$49 billion for GM and Ford. Despite this, it can't be denied that Elon Must was able to make a car manufacturer which is unique.
The next question would be if he would be successfully able to get rid of the past and be willing to regard Tesla as a "normal" manufacturer of cars.
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