Some automakers are still hesitant about working with Google as it develops driverless vehicles out of fear that their identities could become submerged.
Nissan Motors chief executive Carlos Ghosn, who also heads France's Renault, said that car makers can benefit from working with Google, but most aren't sure it's a wise move.
"At the end of the day, I think all car makers are extremely cautious about maintaining control on their own cars," Ghosn said during a news conference in Tokyo this week.
Google is currently busy making prototypes of self-driving vehicles and Android software for cars.
Nissan, along with Volkswagen AG's Audi, General Motors, and Honda Motor Co, have all teamed with Google to form the Open Automotive Alliance in order to integrate the Android operating system into vehicles.
"We obviously don't want to become just a kind of a simple common hardware," Ghosn said. "We really want to keep the attractiveness of the product and the control on the product."
Ghosn said it's a goal for the automaker to become the first to introduce driverless vehicles on a mass scale in order to set the standard and boost its brand's presence, according to Reuters.
The Nissan chief set a target for Japan's third-biggest car maker to introduce a commercial version of its own self-driving vehicles by 2020.
"There is always a premium for those who come first because you are associating the brand with something that in the end everybody is going to get," Ghosn said.
To reach its 2020 target, Nissan will introduce systems designed to allow automated parking of cars and allow driverless vehicles to negotiate crowded highways, no later than 2016.
Nissan hopes these innovations will be followed by technologies to allow driverless cars automatically change lanes and cross intersections in cites, according to Ghosn.
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