Kickstarter has unveiled key changes to its entry rules that will open up the crowdfunding site to more projects.
Reducing barriers for creators, Kickstarter has streamlined its rules for creators and introduced a "Launch Now" feature that allows developers to skirt the Kickstarter approval process altogether, TechCrunch reported. Projects will receive approval algorithmically, a process that could take as little as five minutes.
The shift, which puts Kickstarter directly against crowdfunding rival Indiegogo, will make it easier for creators to put their projects on the site but will also dilute their odds of getting funded. With the changes, projects won't necessarily be reviewed before they launch, so even fewer ideas are likely to make it to market.
"But Kickstarter appears to have decided to stop fighting the tide and go with the flow; now it can unapologetically embrace its role as a community-driven mechanism for investing in ideas, instead of even pretending in any way to be a pre-order store for devices," TechCrunch said.
The creator's set of guidelines has been trimmed from 1,000 words to 300, while campaign categories that were previously not in the running, such as bath and beauty products, will now be allowed.
Launched five years ago, Kickstarter has established itself as the lead brand when it comes to the crowdfunding scene.
TechCrunch pointed out that the change could keep creators from heading to Indiegogo instead; however, more projects could lower Kickstarter's overall quality and then a particular project's chance of being fully funded.
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