Google is going hipster.
The Mission district of San Francisco brand of hipster, that is. The Mountain View, Calif.-headquartered company is taking over a 35,000-square-foot building in the area, the Los Angeles Times reported via the Financial Times.
"When Google is buying companies, they don't want to work in the big corporate building in San Francisco or Mountain View. So they are acquiring something cool in the Mission where engineers want to work," a source from the neighborhood told the Financial Times.
The structure on Alabama Street will hold startups acquired by the tech giant and is big enough for around 200 staffers, according to the L.A. Times.
Fittingly, the office space shows the dominance of Internet over older media as it changes hands. The building was formerly occupied by Howard Quinn, which printed newspapers and catalogs and went out of business in 2012.
Google is also expanding to an office in the South Park neighborhood for its Google Ventures team, which focuses on growing extremely young companies.
The building in the Mission district will let Google take advantage of the area's "hipster vibe" and please tech workers who prefer living in San Francisco. Saving them the trip to Silicon Valley should boost morale and the industry.
"The growing number of technology workers who make the hour-long commute to Silicon Valley and the growing number of technology jobs here have led to a sharp rise in home prices, rents and evictions," the L.A. Times reported.
As the third Google structure in San Francisco, the newly acquired building is also an illustration of Silicon Valley's growing dependence on the city.
Because the space is zoned for manufacturing, Google engineers could potentially develop robots, wearable technology and other gadgets in the building.
A Google spokeswoman declined to comment to the L.A. Times.
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