Has Toyota Prius Prime 2017 failed to lure consumers? A recent poll may have revealed the same.
Toyota must be under pressure to face the competition from BMW and Chevrolet next year. The 2017 BMW i3 will get 50% more range, while the 2017 Chevrolet Bolt EV will start rolling out in 50 states.
In addition to that competition, the Volkswagen e-Golf and the Ford Focus Electric are likely to come up with range upgrades. The task is tough for Toyota, and the consumers' feedback is not helping the cause for the company.
Another problem is people are not much fond of its predecessor either. The 2012-2015 Toyota Prius Plug-In Hybrid did not get many fans. Electric-car consumers were not impressed with its constant engine use and minimal range. Still, the previous models sold 42,000+ units
In terms of sales, the 2012-2015 Toyota Prius Plug-In Hybrid was ahead of the Fusion mid-size sedan, the C-Max compact hatchback and the Energi plug-in hybrids.
While some experts are a bit circumspect about the potential of the Toyota Prius Prime 2017, Green Car Reports took a poll to know more about the consumers' feedback.
Consumers were asked how many units Toyota would be able to sell in the first 12 months. The result of the poll may shock the automobile giant.
Nearly 40% people believe it won't sell more than 15,000 units. This means the Prius Plug-In Hybrid may continue its poor run in sales. It sold 12,000-13,500 units each in the three years between 2012 and 2014. In 2015, it hit the rock bottom with only 4,200 units getting sold.
If the recent poll is to be taken seriously, one may wonder if Toyota Prius Prime 2017 will fail to impress consumers this time as well. The ray of hope for Toyota is that not everyone thinks like that.
Around 28% voters think the model will sell 25,000 units in the first 12 months. There are people (14%) who think it will sell 75,000 units, while some (19%) believe it will sell 40,000 units.
According to Engadget, the Toyota Prius Prime 2017 starts at $27,100. It qualifies for tax credit for up to $4,500. So, the deal may be better than the regular Prius starting at $24,685.
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