On Wednesday, April 13, Ford Motor Company opened officially the application process for customers interested in purchasing the Ford GT, its new high-performance supercar.
Ford has begun taking applications for the GT via the website FordGT.com. Potential customers are asked to download an application form containing dozen of questions. Ford's questionnaire is designed each applicant's passion for the brand.
According to Q13Fox, the potential buyers need to have deep pockets, since prices of the Ford GT will start at about $450,000. The high-performance supercar is the most expensive Ford production vehicle ever.
The Ford GT will be available to applicants in North America, the United Arab Emirates, Saudi Arabia, the Philippines, China and Europe. The supercar will feature a body made from aluminum and carbon fiber. The GT's engine will be a turbocharged 3.5-liter V6 able to provide over 600 horsepower.
The sales process for the Ford GT is a highly unusual one. Automakers usually supply the cars to franchised dealers, even in case of the limited-production cars. Usually, the dealers are left to decide on the customers who will get the cars.
In case of the Ford GT the carmaker is the one to decide who gets to buy one. According to the manufacturer, priority will be given when assessing applications to current Ford GT owners and other loyal Ford customers.
According to Fortune, the GT program is overseen by Henry Ford III, who is Henry Ford's great-great-grandson. He declared that the company wants to choose wannabe buyers that will be "true ambassadors to Ford."
Ford will limit the production of its GT supercar at only 500 cars over the next two years. For those lucky enough to be among the 500 customers chosen, they will be contacted by a Ford GT Concierge and guided through the entire purchasing process.
According to Henry III, the company wants to provide at the factory a single point of contact for the dealer and the buyer "all the way through the order, delivery and ownership experience."
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