When a show involves Jerry Seinfeld and coffee you'd think Starbucks would want a piece of the action.
Seinfeld's Emmy-nominated web series "Comedians in Cars Getting Coffee" recently premiered its fifth season on Crackle, and the first episode is easily one of the best episodes yet.
The show features Seinfeld interviewing different people while driving around in a classic car and drinking coffee at diners and cafes.
Acura is the show's only has one sponsor however, a partnership that Seinfeld has embraced by directing and writing some of the best car ads in years for the automaker. His ads were so good, he was even awarded an honorary Clio award.
Before Seinfeld reached a deal with Acura however, he tried to partner with the popular coffee chain Starbucks.
Seinfeld told Brian Williams during an interview for NBC Nightly News that he called Starbucks CEO Howard Schultz personally and sent him the 10 pilot episodes that eventually became the first season.
"If it wasn't for Acura, the whole show never would have happened," Seinfeld told Williams. "I made 10, we took it around. My favorite conversation was with Howard Schultz at Starbucks. I called him personally. I said, 'Howard, I made this show. It seems like this is maybe something we could do together.'"
Schultz didn't seem to get the connection between the show and his company however.
"I sent him the show, we got back on the phone, and he said, 'I don't really see the connection.' I said, "Are there other people coming in your office pitching other shows with 'coffee' in the title?" I mean, I went everywhere. You'd be surprised, Brian, how little my name means," Seinfeld said.
Maybe Schultz didn't like the idea of Seinfeld and his pals drinking beverages that weren't offered at Starbucks. Acura seems alright with the TV legend driving around in other cars however.
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