Hyundai launched a new advertising campaign this week called "Hyundai Smarter" during its #SmarterLiving event at The Estate in Atlanta. The new campaign focuses on everyday women and issues of importance to them.
The Atlanta event served as the official launch of the new campaign and introduced the 2015 Sonata to the ever-influential women's market. A distinct panel of women influencers, like Shantis Das (Founder of Press Reset/Hip Hop Professional), Myleik Teele (Founder of Curlbox), Rashan Ali (Media Personality), Christine White (Lawyer and Tech Investor), and Marshawn Evans (Motivational Speaker), were on hand for the event.
"We celebrate the successes and contributions of women," said Zafar Brooks, director of diversity and inclusion for Hyundai Motor America, in a statement. "We are proud to launch this campaign, which speaks to the interests of the multicultural women market. The growth of this segment is significant, and it is critical that we address its important needs of safety, reliability and value. The all-new 2015 Sonata is a smart choice - that meets the demands of this market."
The event was hosted by James Andrews (True Story) and over 150 of Atlanta's opinion leaders and social media bloggers attended. Those who participated were treated to a private performance by Grammy Award-winning artist Kelly Price, whose song "It's My Time," is featured in the new Hyundai campaign.
A $5,000 donation was also presented to the STEM ambassadors program at Spelman College.
"Working hard to pursue ones dreams is a universal truth for all women. In today's fast-paced environment of personal, professional and social living, women want to associate with brands that understand our unique needs and value our time as a priority," said Das in a press statement. "I think the Hyundai Smarter campaign aligns with my principals of using my financial resources well and my desire for safety, function and style. Hearing the stories of other women who have followed their own voices to create the best choices for themselves, inspire me to keep reaching for my own new possibilities."
The Hyundai Smarter campaign is set to run from October 17 through November 21, according to the automaker. The campaign, which was developed by the creative agency of Fuse Advertising based in St. Louis, MO, includes a 60-second broadcast and radio ad, a 90-second internet only ad called "Time to Shake Up The World," and an online web series.
Click here for more information about diversity at Hyundai.
Social media users are welcomed to join the conversation on Facebook or Twitter using hashtag #HyundaiSmarter.
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