Maserati Reaches Deal With SiriusXM

Oct 20, 2014 04:43 PM EDT | Matt Mercuro

Customers purchasing a new GranTurismo, Quattroporte, or Ghibli vehicle, beginning with Model Year 2015, will also receive a 3-month subscription to the SiriusXM All Access package for the first time ever.

The package gives Maserati customers access to sports talk programming, live events, comedy, entertainment and commercial-free music, according to a company release.

Also included is access to SiriusXM Internet Radio on smartphones and other connected devices as well as online at siriusxm.com

"SiriusXM is the perfect match to the exceptional experience of driving a Maserati," said Peter Grady, President, CEO, Maserati North America, Inc. "SiriusXM brings an unparalleled selection of programming and useful data services that match the high-quality features available on the 2015 Maserati product line which are on par with Maserati's tradition of excellence and best in-class manufacturing.

Maserati will also give customers purchasing any Model Year 2015 Quattroporte and Ghibli a four-year subscription to SiriusXM Traffic and SiriusXM Travel Link.

"Maserati is renowned for its world-class craftsmanship and offering its customers the highest standards of luxury and performance," said Rodney Pickett, Senior Vice President, Automotive Partnerships, SiriusXM.  "SiriusXM is standard equipment across all Maserati vehicle lines, and we are proud Maserati recognizes the benefit of providing their drivers the opportunity to experience the best in-vehicle audio entertainment on the road as well as offering a wealth of information that drivers will find helpful and use daily, making a superb driving experience even better."

Maserati owners and occupants using SiriusXM Traffic and SiriusXM Travel Link will have access to a suite of services, which includes: Traffic Data, national weather information, movie listings, sports scores, and local fuel prices.

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