Thirteen automotive brands are in the top 100 in the annual list from brand consultant firm Interbrands, with Toyota topping them at No. 8. The brands are ranked on three criteria: financial performance, influence on consumer purchase decisions and competition against other names.
Toyota earned its eighth-place ranking for a combination of growth in Europe and China along with its well-known reputation for reliability, according to Left Lane News.
Mercedes-Benz was in 10th place thanks to new models and sales growth in the U.S., while BMW was right behind in 11th, with Interbrands giving the company credit for introducing more green technology.
Honda was ranked 20th mainly due to partnerships with Apple and Google along with a return to Formula 1 racing and the company's solid position selling motorcycles in growing international markets.
The next automaker in the listing, Volkswagen, got ranked 31st by virtue of its large growth in China, while Ford checked in at 39th, thanks to 12 percent global sales growth.
Hyundai followed Ford at 40th, boosted by models sold only in Brazil and China that are doing well in those countries. The South Korean automaker's reputation continues to improve as the brand is no longer thought of as just a maker of cheap cars.
Audi got a mention at 45th, thanks to sales that are up more than 8 percent, and Nissan's profitability meant that Interbrands ranked it at 56th. Porsche was 60th, thanks to the expansion of its lineup and its cachet as a historic brand.
Kia's successful product-line makeover has attracted consumers, which lead to Interbrands ranking it 74th, while Chevrolet survived the recall scandal on the strength of products like the Camaro and Corvette to get the 82nd spot on the list. Improved sales and quality rankings put Land Rover at 91st on the top 100 brands list.
The top non-automotive brands were Apple, Google, Coca-Cola, IBM and Microsoft.
See Now: OnePlus 6: How Different Will It Be From OnePlus 5?
