Microsoft has set Sept. 29 as the new launch date for its Xbox One game console in China, the first launch since a 14-year ban on sales of foreign game consoles was lifted earlier this year.
The company provided no reason on Monday for the delay in the launch, which was originally set to take place today (Sept. 23).
The delay is just the latest in a series of setbacks for the world's biggest software company in China, where it is currently under investigation for suspected ant-trust violations related to Microsoft Office and the Windows operation system, according to Reuters.
"We take great care to ensure that we meet or exceed regulatory standards," said Microsoft in an e-mail to Reuters in response to the launch delay.
Microsoft will sell its Xbox One console for 3,699 yuan ($602.76) without the Kinect motion detection system and 4,299 yuan ($700.53) with Kinect, the company confirmed.
Console games also have to obtain approval from Shanghai's local culture department, which ensures they don't harm China's national unity, territorial intergrity, or reputation. Games also can't promote racial hatred, violence, drugs, or obscenity, according to Reuters.
This could prevent some of the biggest video game franchises, like Grand Theft Auto and Call of Duty, from being published in China.
"After receiving government approval for the first wave of games, we've decided to launch with digital copies of the first 10 games now and will continue our work to bring more blockbuster games and a broad offering of entertainment and app experiences to the platform in the months to come," Enwei Xie, Microsoft's general manager for Xbox China, said in a press release.
Back in May, Sony said it would set up a joint venture with Shanghai Oriental Pearl Group to bring the PlayStation games console to China.
China is currently the third-biggest gaming market in the world. Revenues grew by more than a third from 2012 to nearly $14 billion last year, according to Reuters.
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