Microsoft has announced that it will delay the launch of its Xbox One game console in China, which had been set for release on Tuesday.
The world's biggest software company said they intend to release the console by the end of 2014, but failed to provide the reason for the delay in a statement on Sunday.
The delay is just the latest in a series of setback for Microsoft in China, where it is currently under investigation for suspected anti-trust violations related to the Windows operating system and Microsoft Office.
"At Xbox, we pride ourselves on delivering first-rate gaming and entertainment experiences, and to allow us to deliver on that promise, we need to reschedule the launch of Xbox One," a Microsoft spokesperson said to Polygon.
"Working with our partner, BesTV, we look forward to launching in China by the end of this year," the spokesperson added.
Back in September of 2013, Microsoft reached a deal with Chinese internet TV set-top box maker BesTV New Media Co Ltd to create a joint venture to make the consoles in Shanghai's Free Trade Zone, according to Reuters.
Earlier this year, the Chinese government lifted its 2000 ban on gaming consoles.
China is currently the third-biggest gaming market in the world. Revenues grew by more than a third from 2012 to nearly $14 billion last year, according to Reuters.
The dominance of PC and mobile gaming, along with piracy, might leave little room for legitimate console and game sales however.
The console will cost 3,699 yuan ($600) without the Kinect motion detection system and 4,299 yuan ($700) with Kinect.
The Xbox launch had been approved by the government, Zhang Dazhong, a senior vice president at Shanghai Media Group, the parent of BesTV New Media, said at the event.
Back in May, Sony said it would set up a joint venture with Shanghai Oriental Pearl Group to bring PlayStation consoles to China.
See Now: OnePlus 6: How Different Will It Be From OnePlus 5?
