Car fans have voted to customize a 2014 Nissan Titan Crew Cab PRO-4x pickup with a camouflage exterior, an all-terrain camping trailer and other equipment in preparation for a wilderness journey.
The "Project Titan" truck is part of a special Nissan initiative to let the public customize a vehicle by voting, Edmunds.com reported.
"We created a bold, military-inspired digital camouflage wrap specifically designed and customized for this Titan," Scot Cottick, senior social media manager for Nissan North America, described in a Project Titan video.
The special exterior wrap took three weeks to develop and three days to apply to the customized Titan pickup, Cottick said.
The Project Titan truck was also outfitted with 18-inch fuel revolver wheels and LED lighting.
Iraqi war veterans David Guzman and Kevin McMahon, who are also alumni of the Wounded Warrior Project, will navigate the decked-out Nissan Titan PRO-4x through the wilderness for an "epic adventure" that will be documented on the Nissan Trucks Facebook page.
The veterans' journey will also soon be the focus of a Nissan documentary that will debut on YouTube in the fall.
Nissan aims to posit the Titan as the "ultimate truck" with the journey through the Alaskan wilderness.
"The robust Titan serves as a great starting point for an adventure of this magnitude," Fred Diaz, senior vice president of Nissan USA sales & marketing and operations, said in a press release. "This is the trip of a lifetime, and these veterans have all the essentials in this custom Nissan Titan to tackle many of the challenges the great wilderness will send their way throughout the journey."
Project Titan marks Nissan's second crowdsourced undertaking after 2012's Project 370Z performance build, according to Edmunds.
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