Volvo has ambitious plans to revamp its lineup with nine new models slated for release in the next four years.
The new vehicles will be based on Volvo's unique Scalable Product Architecture platform, Edmunds.com reported.
"This is a technology in which we strongly believe," Lex Kerssemakers, Volvo's senior vice president of product strategy, told Edmunds.
A modified version of the platform will be used for upcoming S90 sedan and V90 wagon models as well as the XC60. The three will face off respectively against "equivalent models" made by Audi, BMW and Mercedes, Edmunds reported.
The first of the planned nine models, the 2016 Volvo XC90 launched this week in Stockholm, Sweden, and is expected to arrive at U.S. dealerships in April. The XC90, which will be featured at the 2014 Paris Auto Show in October, will compete with the BMW X5, Mercedes-Benz M-Class and Audi Q7.
The 2016 version comes 13 years after the original XC90 launched. Volvo, which came to Geely after being owned by Ford, has been focusing on the new SUV for about three years now.
"The SUV is the new heartland of Volvo," CEO Håkan Samuelsson told Edmunds. "Our world has moved on from wagons to SUVs."
The automaker has yet to announce exact pricing and specifications for the XC90 lineup, but the XC90 T6 AWD should start around $48,900, according to Edmunds.
Volvo hopes to boost annual production to 800,000 units, a figure that would nearly double its current sales.
Chinese-owned Geely has invested more than $10 billion into Volvo since the 2010 acquisition and is banking hard on the new XC90.
"If the car proves to be successful, I will take pride in it," Geely Chairman Li Shifu recently told the Wall Street Journal. "If not, it will be very painful."
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