In case favorite and retweet counts aren't enough, Twitter has rolled out precise analytics for all users to see how many other accounts are engaging with their tweets.
First launched in July for advertisers and verified users, the analytics dashboard examines the performance of each tweet based on impressions and interactions, TechCrunch reported.
Impressions mark how many times a tweet was viewed by another Twitter user, while engagements count interactions, which include all clicks on the tweet as well as the usual retweet, favorite, reply and follow count.
"This is designed for the serious tweeter--the journalists, politicians, celebrities and everyone else ... trying to reach a large pool of people," the Wall Street Journal's Digits blog described. "Understanding why some of their tweets didn't gain much traction could help users improve their performance, thus increasing engagement--an important metric that is closely tied to the way advertisers view Twitter as an attractive platform."
The dashboard should be available for all users who have had their accounts for at least 14 days; aren't locked, restricted or suspended; and tweet mostly in English, French, Japanese and Spanish.
Twitter power users have long been accustomed to gauging success by follows, favorites and retweets, but the new engagements marker goes into more detail by counting all clicks on a tweet, additionally including hashtag, link, avatar, username and tweet expansion clicks.
Analytics apparently only go so far back in a Twitter user's timeline; AutoWorldNews scrolled through a user's analytics dashboard to find that the numbers stopped in early July.
The dashboard can also be sorted by tweets or tweets and replies like an account timeline viewed in Twitter's Web version.
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