LinkedIn has acquired a news-focused startup that can purportedly email you right after a friend, colleague or public figure is mentioned in a published article.
Based in San Francisco, Newsle was founded in 2011 and has raised $2.6 million so far.
"We founded Newsle with a simple goal: to deliver important news about the people who matter to you," Newsle wrote in a statement quoted by the New York Times. "LinkedIn is equally passionate about offering insights that can help professionals better do their jobs."
LinkedIn announced the deal on Monday and pointed out Newsle's vital algorithms, which will be used to tailor content for its users. The terms of the acquisition have not been disclosed, the Times reported.
"We're excited to work with Newsle's team to combine this technology with our core assets and build experiences that continue to make you and millions of other professionals more productive and successful," the business networking site said in a company blog post.
Newsle founders Axel Hansen and Jonah Varon will join the LinkedIn team along with the startup's team of engineers. The company's technology, which will be integrated into LinkedIn, scours the Internet for newly published articles and blog posts that mention a specific person.
"The combination of Newsle and LinkedIn is good news for professionals everywhere because it means even more relevant insights about the people they care about," Ryan Roslansky, the head of content products at LinkedIn, said in a statement.
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