Twitter is launching more advertisements in its mobile app, offering the option for native ads to marketers.
The social network will be using the pay-per-click model to charge advertisers, meaning that companies won't pay unless Twitter users click on their links, VentureBeat reported.
The company has also agreed to purchase mobile ad startup TapCommerce in a deal that closed for $100 million, according to an unnamed industry source, the San Francisco Business Times reported via the Wall Street Journal.
TapCommerce has worked with such companies as eBay and Zulily, and its features have already been implemented into Twitter's Mopub.
Twitter has been working to boost its ad revenue, announcing last week that Mopub, its digital ad exchange, had a simpler way to advertise with multiple networks. The messaging service known for its 140-character limit reportedly paid $350 million for Mopub last year.
VentureBeat noted that Google, Yahoo and Twitter have all been working to bring in profits from mobile advertising. The companies are looking to cash in on the way Facebook's advertising revenue has increased thanks to mobile ads, which make up almost 60 percent of profits from advertising.
Yahoo said in March that it was testing for mobile app marketing, while Google and Twitter launched similar programs a month later.
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