Nissan has announced a plan to update the Titan pickup truck for the first time in around 12 years.
Scheduled to launch at the North American International Auto Show next year, the new Titan will be part of an initiative to boost Nissan's share of the American market, USA TODAY reported.
The update has been long overdue and was delayed because Nissan was depending on a partnership with Chrysler to use the Ram as a basis. When the deal fell apart, Nissan had to design and engineer the new full-size pickup from the ground up.
The Japanese automaker has plans to launch new versions of five of its heavy players in the period of a year and a half. The five core models to be updated, which account for 75 percent of Nissan's sales in the United States, include the new Rogue launching now and a fresh take on the Murano coming in the fall. A new Maxima is due in the next year as well.
According to the USA TODAY report, CEO Carlos Ghosn aims to increase the company's share of the U.S. market from 7.9 percent in 2012 to 10 percent by 2016.
Nissan also wants to increase presence in the U.S. by building 85 percent of American-purchased cars in North America.
The old Titan pickup competed in just 55 percent of the light-duty pickup segment due to its configurations, said Fred Diaz, head of sales and marketing for Nissan North America, as reported by USA TODAY.
Its successor will more than top that figure, competing in 90 percent of the segment with its new frame, body and bed configurations, according to Diaz. Buyers will also have the option to choose between a gasoline engine and a 5-liter V-8 turbodiesel.
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