In the market for a ridiculously fast car and have some money to burn? Do Volkswagen a favor and take a look at the convertible version of the Bugatti Veyron supercar.
The German automaker needs to sell around $85 million worth of the Bugatti Veyron's convertible models pronto, Bloomberg reported. Bugatti won't roll out a new car until the 40 unsold convertibles find owners.
Bugatti's only model, the insanely speedy Veyron 16.4 coupe, first appeared in 2006 and was followed by two convertible variants, the Grand Sport and Grand Sport Vitesse.
The brand manufactured just 300 models of the initial coupe, all of which have since been sold. But of the 150 convertibles, 40 still haven't found a home.
The Grand Sport and the even more powerful Grand Sport Vitesse go for 1.435 million euros (nearly $2 million USD) and 1.69 million euros (about $2.3 million USD), respectively.
Bugatti, which is essentially a company without a car until the old models are sold, has planned four regional events in the United States in an attempt to win buyers through test-drives.
"The Dynamic Drive Experience is attracting individuals who haven't been exposed to our brand before, other than possibly reading about it," John Hill, Bugatti sales director for the Americas, told Bloomberg. "We bring the car to a location near them."
In the program, around 20 to 25 prospective buyers per weekend are testing out the 1,200-horsepower Vitesse convertible, getting the chance to drive the world's fastest open-top car on both open roads and a closed airport runway.
Bloomberg's Jason Harper went on a test run in a Vitesse during a January regional event.
"Driving a Veyron in anger should be on every car lover's bucket list," he described. "Standstill to 100 mph happens in less than five seconds. Give it wings and it could fly to Europe."
The Veyron holds the world record with a beyond impressive 254.04 mph top speed, something that Harper describes as the car's "one-trick feat." But Bugatti likely won't be trying any new tricks in the near future.
"There will be no introduction on any new model until the Grand Sport and Vitesse are sold out," Hill told Bloomberg. "Even though we estimate we'll be sold out within 12 months, I wouldn't expect an announcement for a couple years down the road."
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