A new Doritos product has been spotted at large even though the company seems to be keeping it hush hush.
Stopping at a Washington, D.C., 7-Eleven, Kevin Cobb noticed something called "Doritos Loaded" and gave the snack a try.
Figured out lunch tomorrow @7eleven pic.twitter.com/pT0fblOMDi
— Kevin Cobb (@ohmykevin) January 28, 2014
"They tasted like Nacho Cheese Doritos dipped in queso," Cobb told Yahoo Food in an email. "The smell was awesome and distinctly Dorito-y." Cobb said he would order the treat again and compared the Doritos Loaded texture to a mozzarella stick, although not quite as crunchy.
Doritos Loaded is "a product that is in test," a 7-Eleven spokeswoman confirmed to Yahoo Food. She declined to give further details, simply saying, "It's just too soon to really talk about it."
An employee at the Vermont Avenue store where Cobb discovered the new product said Doritos Loaded became available around two weeks ago, according to Yahoo Food.
A 7-Eleven employee on the company's Twitter account confirmed that the snacks were being tested in a select few locations.
@7eleven <3 <3 How many stores are they in so far? — Kevin Cobb (@ohmykevin) February 10, 2014
@ohmykevin only a handful, you found a lucky spot!
— 7-Eleven, Inc. (@7eleven) February 10, 2014
If Doritos Loaded become available in more locations, could they beat the Doritos Locos Tacos? The Taco Bell-Doritos mashup became the taco chain's most popular product of all time in 2012, The Huffington Post reported.
The Doritos Locos taco is built on a nacho cheese-flavored Doritos shell, which is stuffed with seasoned beef, lettuce and tomato and goes for $1.29.
The specialty taco reportedly boosted Taco Bell sales after a lawsuit that earlier damaged business, according to The Huffington Post.
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