PepsiCo's Doritos brand awarded $1 million to a Scottsdale, Arizona resident for creating the best homemade Doritos ad in the company's "Crash the Super Bowl" contest.
Ryan Andersen, who created the "Time Machine," commercial, received the most fan votes on Doritos.com, according to a company press release. He beat out Amber Gill from California, whose ad "Cowboy Kid" received the second most fan votes and was chosen as the runner-up.
"'Time Machine' represents what the 'Crash the Super Bowl' contest is in its truest form, original, bold and creative," said Ram Krishnan, vice president of marketing, PepsiCo's Frito-Lay division, according to the company release. "Out of more than 5,400 ads from around the world, this consumer-created ad came out on top. And now Ryan Andersen is on top of the world."
Both ads were aired during the 2014 Super Bowl, one of the most-watched annual television events in the world.
Both individuals also won the chance to work with Marvel Studios on the set of "Marvel's The Avengers: Age of Ultron," the anticipated sequel to the 2012 movie "Marvel's The Avengers," which is currently the third-highest-grossing movie of all time.
Gill was awarded $50,000 for finishing in second place.
The Doritos "Crash the Super Bowl" contest has been held for the past seven years in the U.S.
Andersen, a freelance wedding photographer from Scottsdale, teamed with his 6-year-old-son to create "Time Machine." It cost just $300 to make, according to the press release.
The two winning ads that aired were among five finalist and were analyzed by a panel of judges, including executives from chip company and Stan Lee of Pow! Entertainment, Chairman Emeritus of Marvel Studios and co-creator of heroes like Spiderman and Spider-Man and others.
Each of the five finalists were allowed to attend Super Bowl XLVIII in East Rutherford, N.J. and watched the game from a private luxury suite.
The three finalists whose commercials did not air still won $25,000 for their efforts, according to the press release.
Doritos sells snacks in 46 countries and six continents.
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