The Infiniti Q30 Concept celebrated its North American debut Thursday at the Los Angeles Auto Show, which runs through Dec. 1.
A compact Infiniti for the next generation, the Infiniti Q30 Concept has a sleek body and adventurous design, the company said in a press release.
Infiniti officials are expecting significant growth in the premium compact segment, especially among young people. The new concept is a precursor to a model that Infiniti plans to roll out sometime next year.
"The Infiniti Q30 Concept is highly predictive of a new head-turning premium compact that we will launch in early 2015," said Michael Bartsch, vice president of Infiniti Americas. "It is the perfect addition to our current portfolio of advanced sports sedans and coupes, luxury performance crossovers and full-size SUVs."
Infiniti hopes the car's stylish design will entice the next generation of car shoppers with its dramatic exterior shape and lush interior.
"The Q30 Concept has a compact footprint geared to the global trend of younger customers entering the premium sector in search of a product that suits their urban lifestyle," Bartsch said. "The concept's vision is to be the alternative to the practicality and conformity in the compact car segment."
The company is strategizing to grow in the premium segment and banking on young car buyers, who seem to reject conventional ideas about premium vehicles.
"Research among the new generation of buyers--with Gen X and Gen Y soon to represent 80 percent of the market--shows an increasing rejection of traditional notions toward premium cars," Bartsch said. "These buyers are less willing to connect size, presence and high-output power as key ingredients of the premium product. Rather, they're looking more for balance, great design and outstanding execution."
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