GM’S Online Shopping Service ‘Shop-Click-Drive’ Designed to Improve The Relationship Between Customer and Dealer

Nov 07, 2013 02:34 PM EST | Matt Mercuro

General Motors has introduced a new online car-shopping tool that allows consumers to basically control everything from getting a vehicle's price to applying for financing.

The new service has been called "Shop-Click-Drive," according to GM.

The site allows the automaker's 4,300 Chevrolet, Cadillac, Buick and GMC dealers to feature the Shop-Click-Drive tool on their own sites.

The service, which was tested in a pilot program earlier this year, does not mean people can avoid dealers but they may not have to actually step inside of a showroom.

"We want to make it easier and simpler for dealers to connect with customers who are looking to combine the convenience of online shopping with the personal service of a neighborhood dealership," said Kurt McNeil, GM's vice president of U.S. sales operations, in a statement. "We engaged dealers to help us develop 'Shop-Click-Drive' to address this need."

Buyers can use the site to: get estimated pricing, choose specific vehicles, review available incentives, and choose financing and insurance products, according to GM.  Users can also apply for financing and get information about trading-in a vehicle.

The Shop-Click-Drive tool is available 24 hours a day, seven days a week.

GM said the tool was created to improve the consumer and dealer relationship. Many people can feel intimidated when going to a dealership, this site will help make people have a less stressful car-buying experience.

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