Take-Two Interactive, the parent company of Rockstar Games, said on Sept. 18 that its newest game, "Grand Theft Auto V" made $800 million in the first 24 hours of availability.
This is not only a new high for a GTA and Take-Two game, but it also beat the previous record holder "Call of Duty Black Ops II," which made $500 million its first day back in 2012, according to Yahoo News.
"All of us at Take-Two are thrilled with the initial response to Grand Theft Auto V," said Strauss Zelnick, chairman and CEO of Take-Two in a press statement, according to Yahoo. "Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry's new standard for creativity, innovation and excellence."
The new record makes GTA V the largest one-day earner ever in any form of entertainment media, unofficially.
In comparison, "The Avengers" made $200 million in its first two days, though movie tickets are only $10 compared to the $60 game.
Before the game was released, a note written by Colin Sebastian and published by GamesIndustry.biz said the franchise could earn around $1 billion in retail sales by October.
GTA V is now predicted to be the fastest game to earn $1 billion ever.
In 2012, "Call of Duty: Black Ops II" hit the 1 billion mark in just 15 days. GTA V is expected to get to 1 billion by early next week at its current pace.
Rockstar Games spent $266 million to make and market the new game over the last five years.
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