In September, Honda will launch a new advertising campaign for the redesigned 2014 Honda Odyssey, which will feature lint balls, gummy bears, and a vacuum cleaner.
The campaign will include three TV commercials featuring "spokescrumbs" voiced by actors Neil Patrick Harris and Rainn Wilson according to a company press release.
Honda said it will also release print, mobile, and digital ads for the redesigned car, highlighting the fact that the Odyssey is the first car to include an in-vehicle vacuum cleaner, called the HondaVAC.
"No one knows the family buyer better than Honda, which led to the innovations in the redesigned Odyssey. The Odyssey is the class leader in the areas that are most important to the family buyer: fuel economy, safety and feature content," said Mike Accavitti, senior vice president of auto operations at American Honda Motor Co., Inc., in a press statement. "The Odyssey campaign highlights these attributes in a fun and amusing way that will be relatable to both parents and their kids."
The commercial will focus on the floor of the vehicle, where viewers will see snacks and toys mixed together according to Honda. Talking lint balls (voiced by Harris), and gummy bears (voiced by Wilson) will be shown having a good time until the HondaVAC appears to clean up the mess.
The campaigns tagline, "Start Something Special," will be featured on all of the automaker's advertising for the car, and will end each commercial for the Odyssey.
"The new Honda tagline is built on the insight that people form a special relationship with their Hondas. They love them. They name them. They talk to them. It's a truly unique bond," said Accavitti. "'Start Something Special' illustrates this connection while emphasizing the special qualities that only Honda vehicles provide."
Wilson is known for his Emmy-nominated role on "The Office," and has appeared in films like "Juno," "Monsters vs. Aliens," and "The Rocker."
Harris is known for his Golden Globe-nominated work on "How I Met Your Mother" and "Doogie Howser, M.D." and has also been featured in films like "The Smurfs," and "Cloudy With a Chance of Meatballs."
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