Nine-time Grammy Award-winning musician John Legend's new single, "Made to Love," will be featured in a new Chevrolet Impala ad which debuts during Game 7 of the NBA Finals on ABC.
"Made to Love" can be found on Legend's new album, "Love in the Future," available in stores on September 3 according to Billboard.com
The campaign starts off with Legend drawing inspiration for his music as he drives through the streets of New York City in a 2014 Chevrolet Impala according to a GM press release.
"John Legend and one of Chevrolet's most legendary cars, the Impala, are a powerful combination," said Chris Perry, vice president, Chevrolet Marketing in a press statement. "Legend's impeccable style and deep musical accomplishments make him a natural behind the wheel of a car that has demonstrated innovative and smooth style for 50 years."
Legend claims an "authentic connection" to both Chevrolet and America's heartland. Not only was his first a Chevrolet, but he has also been a vocal advocate of Detroit and the U.S. auto industry.
"I see a lot of parallels between the renaissance of a classic brand like the Impala and what I try to do as an artist," Legend said in a press statement. "I strive to make my music innovative while grounded in a classic style. The Impala is a true classic, yet its understated elegance appeals to me today."
Spike DDB, an advertising agency run by director Spike Lee, developed the ad in partnership with award-winning director Anthony Mandler of Believe Media. The team was able to help Chevrolet create the ad and online videos that "draw parallels between Legend's persona and the sophistication of the all-new Chevrolet Impala" according to the GM press release.
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