The Dodge and SRT (Street and Racing Technology) brands announced this week their new partnership with Universal Pictures on the upcoming film, 'Fast & Furious 6,' which opens in theaters nationwide on May 24.
The partnership supports Universal's latest installment in the Fast & Furious franchise with a number of different marketing initiatives, which includes but is not limited to co-branded national, local and multicultural advertising campaigns, games, social media and merchandising according to a Dodge press release.
Click here to learn more about the movie and the partnership between the companies.
"Dodge has been at the heart of the Fast & Furious franchise since the beginning and we are proud to be part of 'Fast & Furious 6,'" said Tim Kuniskis, President and CEO - Dodge Brand, Chrysler Group LLC. "Like 'Fast & Furious 6,' Dodge fuels the passions of the automotive enthusiast. Our innovative vehicles stand apart in performance and style, providing our customers with a way to express who they are and what they can do in the world."
The SRT brand supplied a 2012 Dodge Challenger SRT8, which will be driven by the film's hero, Dom Toretto, played by Vin Diesel, in various chase scenes throughout the movie.
Click here to see the new vehicle's that will be featured in the movie.
Toretto is also seen in the movie driving a 2012 Dodge Charger SRT8 and a vintage 1969 Dodge Daytona. The production used 10 Charger SRT8 vehicles powered by stock 6.4-liter HEMI V-8 engines according to SRT.
Dodge created three new television spots to promote the new movie, including a national, multicultural, and dealer sports. The ads will feature clips from the movie mixed with new vehicle footage. The first spot was released on May 5.
"Dodge continues to be as much a part of the Fast & Furious franchise as our all-star cast who have the opportunity to sit behind the wheels of the Dodge Charger, Challenger and Daytona," said Stephanie Sperber , President, Universal Partnerships and Licensing. "We're thrilled to showcase this partnership on screen, especially with the action-packed sequences involving Dodge vehicles, in what has become one of the most successful franchises in Universal's history."
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