Land Rover North America has launched a new online video called "Roam Free" that was created to celebrate the "unparalleled capabilities" of the brand's luxury vehicles.
The 60 second video uses the free-form disciple of parkour to showcase the brand's essence according to a company press release.
"Today, more than ever, consumers build their opinions of brands based on how they present themselves in digital, social and mobile," said Ken Bracht, Communications Manager, Land Rover North America. "We're excited to see how owners and enthusiasts will react to our version of parkour, which was filmed outside of the traditional urban environment and in a natural setting; providing the perfect backdrop to showcase our vehicle's capabilities."
Land Rover's creative team at Y&R NY hired director Noam Murro to create the commercial that would sum up the brand's all-terrain, go anywhere, feeling of freedom and premium all-terrain capability.
The unique moves seen in the commercial was specifically choreographed to provide viewers with a virtual comparison to the reality of the way driving a Land Rover vehicle feels on and off the road according to the company release.
The company hired world-renowned composer Johann Sebastian Bach to provide the music for the video.
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