Scion unveiled the new 2014 tC sports coupe at the New York International Auto Show this week, showing off an upgraded interior and a sporty new look for the company's top selling model according to a company press release.
"The sustained success of the tC, which accounts for 40 percent of all Scions ever sold, challenged designers to enhance the 2014 sports coupe in ways that keep it exciting to today's drivers without losing its core appeal," said Doug Murtha , Scion vice president. "The outstanding result is a 2014 tC with a sportier style and driving experience that will thrill buyers and hold its unique spot in the marketplace."
The 2014 model received a number of improvements like new headlamps, a redesigned hood that extends closer to the bumper, and accent LED lights.
Two new paint colors are available for the sports coupe, designed to help the vehicle look more "aggressive" according to company Vice President Doug Murtha, who introduced the vehicle at the auto show.
A more distinctive bumper, LED tail lamps and 18-inch gray wheels are standard for all vehicles. The new model will also be the first Scion to have an audio system with a 6.1-inch LCD touchscreen. Photos of the interior indicate there will be audio controls on the steering wheel to make driving a Scion safer than ever.
The tC will arrive in showrooms by June according to the company press release.
To celebrate Scion's 10th anniversary, the company has announced they'll be releasing a limited-edition version of each vehicle in its lineup called the Scion 10 series.
Every Scion 10 Series car will be painted Silver Ignition and when the driver enters the car he or she will see the Scion name illuminated on the dash before "fading" to reveal the number 10 according to Murtha. Approximately 10,000 of these models will be constructed and will begin arriving in dealerships in June.
"The Scion 10 Series celebrates 10 years of the brand's passionate approach, iconic products and success inviting a new, younger buyer to the Toyota family," Murtha said at the auto show. "Scion heads into its second decade revved up by a strong product line that continues to stand out on the road."
Related Articles:
2013 New York Auto Show: Mitsubishi Unveils 2014 Mirage, Releases Details For Upcoming Outlander PHEV (PHOTOS)
Rolls-Royce Presents New Wraith Model, Most Powerful Car In Company History (PHOTOS/ VIDEO)
FBI UFO Memo: Agency Explains Most Popular File Detailing 'Flying Saucer' Sighting (PHOTOS/ VIDEO)
New York Auto Show Update: 2014 Acura MDX Unveiled, To Be Released This Summer (PHOTOS)
Daniel Craig Closes Down NYC To Test Drive 2014 Range Rover Sport (VIDEO)
See Now: OnePlus 6: How Different Will It Be From OnePlus 5?
