Rolls-Royce Motor Cars officially debuted their new Wraith vehicle which they've called "the most powerful and dynamic Rolls-Royce" in company history.
"Today we launch the ultimate gentlemen's gran turismo, a car that embodies the spirit of Charles Stewart Rolls ," said Torsten Muller-Otvos , CEO Rolls-Royce Motor Cars at Geneva.
The Wraith wanted their newest vehicle to "stand apart" from their Ghost lineup, but the new car features a number of similarities to its predecessor, including a V-12 engine. The new model can go 0 to 60 in just 4.4 seconds flat thanks to its 563-horsepower.
The V12 is mated by an eight-speed automatic transmission that is linked up to a GPS satellite and map data according to a company press release. The new technology helps the vehicle anticipate the drivers next move based on location and current driving style. The vehicle will then select the appropriate gear to shift into.
"The most powerful Rolls-Royce in history, Wraith promises the sense of adventure and speed that drove our founding forefather. But of course, Wraith's starting point is luxury, refinement and quality, traits that remain as important to Rolls-Royce customers today as they were more than a century ago," said Muller-Otvos.
Voice activation commands have also improved for the new vehicle, with technologies like one-touch button, which is located on the steering wheel. The cabin will include "Phantom Grade" leathers and an open-pore wood finish called Canadel Panelling according to the press release.
The starting price for the new vehicle according to Rolls-Royce is $318,000 and will be released before the end of the year.
"The BMW Group today reconfirms its full commitment to the future of Rolls-Royce. Growth and a prosperous future lie ahead thanks to continued investment, careful brand stewardship and the launch of ground-breaking new models like Rolls-Royce Wraith, a magnificent addition to the product range," said Rolls-Royce Chairman and BMW Group board member Harald Kruger at Geneva.
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