By the time the 83rd Geneva International Motor Show officially opens to the media Tuesday, many of the show's stars will have already made an impression on the public.
Leaked images and details surrounding the $4.3 million, three-of-a-kind Lamborghini Veneno are just the latest of pre-show glimpses from the most anticipated premiers at the auto show.
Images of the Veneno leaked via a Polish auto news site along with some details about the supercar, including that it will reach a top speed of 220 mph thanks to a 6.5-liter V-12 engine.
The Veneno's top speed makes it slightly faster than the McLaren P1, perhaps the most anticipated vehicle to show at Geneva. McLaren intentionally leaked images and details of the P1 over the course of February to build hype around the already much-anticipated car, which until the new Lambo, was billed as the fastest car to be shown at Geneva.
Late last week Italian sportscar magazine Quattroporte leaked just a peak of what the new Ferrari F150 looks like by publishing an image of mostly veiled car with just a glimpse of its sporty front fender.
Photos of the 2014 BMW M3 were leaked last week by Car Magazine and two images of the new wagon-style Golf by VolksWagen were slipped to the press as well.
With all these leaked images, it makes you wonder if there be anything new to see when we are "officially" meant to take a look at all the offerings at Geneva.
There definitely will be.
Rolls-Royce has played a clever PR game by releasing only sketches and super-up-close pics of its new Wraith coupe, so when the sleek luxury car is unveiled to the press Tuesday, it will be a much-awaited first look. Porsche has also been quiet and leak-free leading up the the event and there's bound to be some pleasant surprises once the doors are officially unlocked.
The Geneva Motor Show is one of the top five car exhibitions in the world. This year the show will play host to 130 world premiers from the leading automakers. Nine-hundred cars will be on display in a six-wing exhibition center and 700,000 visitors are expected to attend.
A newcomer to the auto industry, Chinese automaker Qoros has not been shy about releasing images and specs of its cars pre-Geneva and in doing so has generated a lot of good press for itself.
"The Chinese have understood the market and have got the best designers and engineers from Europe," said motrorshow CEO Andre Hefti. "The car will be very very interesting."
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