Ford's new C-Max Hybrids have been gaining momentum lately as more customers begin to learn all the pros of owning one of Ford's new hybrid models. A big reason for this is the unique advertising campaign Ford has produced for the C-Max models, which launched last fall, which has helped the C-Max become the fastest-selling hybrid vehicle ever.
Click here to read the full company press release.
Nielsen data shows that the La Linea" advertisement campaign for C-Max hybrids is going over well with consumers, especially with new car owners. The studies show that people are getting the overall message of the commercials, the company's goal, and what they the consumer could get out of owning their newest Hybrid model.
"We had a strong launch and are pleased with the overall reception of the C-Max launch campaign," said C.J. O' Donnell, marketing and strategy manager, Ford Electrified Vehicles. "But this is just a start; we intend to take a much larger share of the hybrid market."
The original C-Max Hybrid ad campaign started this past October, the first full month C-Max Hybrid and C-Max Energi vehicles were at dealerships, and consisted of TV spots and online "webisodes" called Hybrid Games. The main character from the popular animated series "La Linea" from the 1970s and 80's stars in the spots where he is put into difficult situations that only can be solved through using his Ford C-Max vehicle.
As part of the company's plan to "increase awareness" and build on the initial momentum the vehicle saw in 2012, Ford has continued to provide a unique advertisement campaign in 2013. From billboards, TV commercials, gas pump screens and even movie theatre screens, Ford is determined to get their message across to car buyers all-around the U.S.
The newest campaign will begin where the first one left off, by featuring two new TV ads where the main character from the animated series "La Linea" acts out poetry read by the narrator. This strategy was designed to showcase the many different aspects and features of the C-Max vehicle.
The new C-Max will also be appearing on other TV shows like ABC's reality cooking show called "The Taste."
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