AMD is hoisting its Ryzen and Vega banners high and proud. Recently, the chipmaker announced that it has struck a partnership deal with prominent video game publisher Bethesda Softworks. AMD confirmed that Bethesda will work into optimizing video games specifically for the Ryzen processors and Vega-based graphics cards.
In a statement acquired by PC Gamer, AMD Radeon top boss Raja Koduri said, "This is a true engineering collaboration between the companies, not just kind of marketing or branding stuff. We have dedicated engineers on both sides working on optimizations and leveraging multiple cores, and all the new features in the Radeon GPUs."
AMD is delighted to announce a partnership with @Bethesda to utilize the power of Ryzen & Radeon to deliver world-class gaming experiences. pic.twitter.com/6FaqnXSfkq
— AMD Ryzen (@AMDRyzen) February 28, 2017
Should this marketing work out for both parties involved, it will be a marvel of both engineering and marketing. Bethesda is the company behind some of the most successful video game franchises in gaming history.
Among the top titles released by the company are the "Fallout 3," "Fallout 4," "The Elder Scrolls" series, "Doom," "Dishonored," and "Quake." Collectively, Bethesda has sold more than 100 million copies of various video game titles.
With this optimization plan, it could mean that future of Bethesda titles will most probably run better on AMD platforms compared to its Intel counterpart. This is just a widely held speculation since both AMD and Bethesda refused to give further details about their plan for the future.
Last year, AMD and Bethesda worked together in integrating the Vulkan API into "Doom," according to Kit Guru. The optimization was a decent success in terms of improving video game quality without putting too much stress on the hardware. Unfortunately, the Vulkan optimization was not fully implemented and only a handful of games, mostly AAA titles, were optimized. With this newly signed pact between AMD and Bethesda, it could mean that new titles will be supported by Vulkan.
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