Hyundai's Super Bowl commercials were the most effective driver of web traffic according to a new report by Edmunds.com.
The website analyzed Internet traffic during the Super Bowl to determine which ads caused the largest traffic surge during the big game. Hyundai won the war as far as car companies go, in terms of immediate interest according to ABC.
The automotive company saw a 738 percent increase in traffic according to the report, to pages about the Santa Fe vehicle that the company advertised this year. The ad featured a re-designed, seven-seat model of the SUV, and showed a young boy and his mother rounding up a group of friends to take on some school bullies at a local park in a game of football.
Audi saw the second largest internet traffic surge, which showed a high school student who goes dateless to his prom yet winds up kissing the prom queen at the end, and gets a black eye from the prom king.
Strangely enough, the commercial increased traffics for the new Audi S8 instead of the model showed in the commercial.
Jeep finished in third according to Edmunds.com, after their commercial showed members of the U.S. military returning home. The company only saw a slight bump in internet traffic compared to a normal Sunday.
The report also stated that companies which advertised their new vehicles before the game saw a higher traffic increase than those who didn't. For example, the newly-introduced Mercedes-Benz CLA-class sedan increased 1,500 percent despite the ad being released on YouTube a few days before the game.
The Hyundai Genesis commercial, which was shown before kick-off, saw an 830 increase in web traffic according to Edmunds.
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