Snap Inc., formerly known as Snapchat, is reportedly working on an updated version of Lenses that will allow users to animate the real world. The new Snap product is said to have the ability to cover virtual objects into real-life landscapes.
The advanced features will work by just pointing the camera at any area after which animated pictures will show up and connects with the scene. And it this sounds familiar, that is because the company has already launched a similar feature last year.
Meanwhile, world lenses advanced feature will let users put animated pictures on top of real world scenes much like how the new feature is being portrayed. The company also explained that the new one is more advanced and can, for instance, overlay a blimp in the sky.
The new and more brilliant smarter lens is still a long way from an official launch as the company explained that the product is still in its testing stage and is not on its "near-term product roadmap". According to MacRumors, they think that when the new smarter lens does arrive, Snap will not offer the new product to the advertisers first.
The giant tech company announced that users will get the first try at the new feature which will allow the company to base their game plan to the user's responses. With that said, it would give advertisers plenty of idea on how Snapchatters will utilize the feature, so they can come up with a better campaign.
Furthermore, the giant tech company is now preparing its next campaigns as its rival company from Facebook and Instagram continues to develop every day. Both companies already released or are still planning to release their own versions of the application's making feature called Instagram Stories and Facebook Stories.
It is unknown whether these smarter lenses will show up in the application, however in the event that it is Facebook could add it to their own platform - as it has been known as the company's copycat. Facebook offered to purchase Snapchat in 2013 for $3 billion and was turned down, so borrowing elements might be the social media giant's only way for getting revenge.
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