The race for the best German luxury brand continues and it will remain that way. Mercedes-Benz, Audi and BMW have always been the front-runners in terms of luxury brands, German-made or not. Each of the three has enjoyed its fair share of being on top for being the choice of the modern day's elites and most powerful and influential of individuals.
According to Car Buyer UK, UK buyers particularly can't even wrap their heads around the possibility of choosing which among the three is the winner for being the best. It was reported that back in 2015, almost half a million units from the three German manufacturers were sold in the UK.
It is easy to understand why the trend remains this way. It definitely goes beyond image. Each manufacturer definitely excels at what it does. Each of the three produces the best engines, impeccable interiors which define ultimate comfort and luxury, and most importantly high resale value. These factors make its vehicles the best in all aspects.
Why Audi, BMW, Mercedes-Benz and Porsche should be worried about Tesla’s Model 3 https://t.co/nOPKVjkcgG pic.twitter.com/aBJNGbg3tt
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This unbridled and unmatched qualities make it difficult for the upper crust members of the society to choose. Mercedes-Benz, Audi, and BMW all offer enviable features which others can just dream of. The UK market for that matter is one that can comfortably afford such vehicles from the German brands.
To make it simple, unique characteristics and USPs or Unique Selling Propositions are provided for each of the three. Audi is known for luxurious interiors, quiet driving experience, four-wheel drive, and understated styling. This is perfect for the businessman who cares more about luxury more than sporting an eye-popping drool worthy of a ride.
BMW is known for its rear-wheel drive and enjoyable driving experience, driver-focused dashboard, and an impressive and excellent infotainment system and standard sat nav. BMW is perfect for those who want the best of the best in terms of infotainment, for a more enjoyable and entertaining drive along the beautiful coastline.
Finally, Mercedes-Benz is notorious for its cosseting driving experience, sumptuous interior, and top of the class pioneering safety system. Perfect for the elite family which prioritizes safety more than anything else.
As added by Automobile Mag, each of the three brands have remained homogenous as they all exert effort to grow their product lineups. Each of the German brands has their set of unique qualities which make it extra challenging to decipher for the individual luxury buyers.
At the end of the day, all three brands namely Mercedes-Benz, Audi, and BMW are clear winners in their own right. They have withstood the test of time for still emerging to be the best over several decades being in the market. Any of the three is an excellent choice. There is no competition.
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