Windows 10 users are being plagued by more unwanted ads due to a recently released update from the Redmond-based tech giant. The update is reportedly triggering an ad for Microsoft's Personal Shopping Assistant for Chrome to pop-up without user consent.
Unwanted ads for Personal Shopping Assistant for Chrome due to Windows 10 update. Microsoft has recently started advertising its Personal Shopping Assistant for the Google Chrome web browser without consent from Windows 10 users. The advertisement is not an actual pop-up window but a message that hovers above the Chrome icon on the taskbar.
The message only shows up when a user pins Google Chrome to the Windows 10 taskbar. When pinned, the message endlessly pops up much to the annoyance of users.
The advertisement's message reads, "Quickly compare prices online. Get Microsoft's Personal Shopping Assistant for Chome." It will then proceed in organizing products for the user and sending out notifications about price changes.
Thurrot, a tech website, has raised fears of third-party advertisers gaining access to this particular application program interface (API) and spamming users to no end. When asked about the matter, Microsoft issued a statement saying, "We are always testing new features and information that can help people enhance their Windows 10 experience." Microsoft has indicated that this "feature" is here to stay which is much like how pop-up messages advertising Edge showed up when pinned to the taskbar.
The advertisement has been around for more or less a year but the recent Windows 10 update released is apparently triggering it more than usual, spamming unexpected users. To date, around 11,500 users are affected. The spamming eventually triggered affected users to complain about the advertisement on the Chrome Web Store.
Analysts are speculating that Microsoft could possibly charge users for an advertisement-free Windows 10 in the future. This is quite similar to Amazon with its Kindle devices and YouTube Red.
See Now: OnePlus 6: How Different Will It Be From OnePlus 5?
