The top Spanish-language automotive radio show Ruedas ESPN named Chrysler Group the "Manufacturer of the Year" at the 2012 Ruedas ESPN Awards in Miami this weekend.
"We certainly believe that Chrysler Group is doing an outstanding job by offering consumers very attractive and efficient vehicles, and that's the main reason for the recurrent growth in their sales figures, month after month," said Jaime Florez, Director and Host of Ruedas ESPN. "The new Dodge Dart and the improved Ram 1500 are great examples of that in their respective segments."
The company was also awarded with the "Truck of the Year award for the new 2013 Ram 1500 and "Best Sedan" for the 2013 Dodge Dart according to the company's press release.
For 2013, the new Ram 1500 has been advertised to have the "best in-class fuel efficiency, new technology and new features" for a truck released the past year. Ram 1500 comes with an eight-speed TorqueFlite 8 transmission, stop-start and active aerodynamics.
Ram engineers changed every area of the truck for the newest model, from a newly designed frame to new engines and transmissions to a new interior with the next-generation Uconnect system. The Ram 1500 price starts at $23,585.
"We're honored that Chrysler Group has been recognized by a leading voice of the Latino community," said Fred Diaz, President and CEO for Ram Truck Brand and Chrysler de Mexico in the press release. "The new Ram 1500 is a symbol of the brand's, and our company's, commitment to hard work, determination and dependability, values shared with the Latino community."
The Dodge Dart brings features and content never before seen in the compact car segment. The car is priced at just $15,995.
Click here to see more pictures of the Dodge Dart.
The car comes with a 1.4-liter MultiAir Turbo engine and offers up to 41 mpg highway. New features for the vehicle include a 8.4-inch Uconnect Touch Screen and 7-inch thin film transistor (TFT) customizable gauge cluster, as well as class-leading safety features, such as 10 standard air bags.
The Dodge Dart was the top-selling segment in the Hispanic community for the past year. The company helps reach out to the Latino community with its new ad campaign "How to Make Cars," which has been translated into Spanish and is resonating very well with consumers according to Chrysler.
"It's an honor for the Dodge Brand and the all-new Dart to receive the 'Best Sedan' award from Ruedas ESPN in recognition of the virtues that matter most to Hispanic car buyers," said Reid Bigland, President and CEO, Dodge Brand in the press release. "This award validates our efforts to deliver a world-class car to our customers, that stands apart in style, value, performance, fuel economy and overall appeal."
The Ruedas ESPN Awards ceremony took place at the Miami Beach Convention Center as part of the 42nd edition of the Miami International Auto Show.
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