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Walt Disney Imagineers have partnered with Chevrolet to design a Walt Disney World Resort that will give visitors a "look inside a professional design studio" by introducing a state-of-the-art virtual automotive designed Test Track.
The Test Track will officially open on Dec. 6.
In a press release issued by General Motors today, Chevrolet and Disney started the partnership almost two years ago in an effort to create a futuristic experience that will give people a inside look at an actual automotive design process.
"At Chevrolet, the diversity of talent on our team allows us to consistently produce sophisticated, refined and detailed design - but we don't typically design through the eyes of a 12-year-old," said Jeff Mylenek, GM Design manager, Global Exhibit and Merchandising Design in the press release. "Working with Walt Disney Imagineering, we were inspired to see our brand story from a more youthful perspective and really opened the parameters on how to approach this design challenge."
The two companies have met frequently during the procedures in GM's Design studios in Warren, Mich., and at Test Track in Epcot in Lake Buena Vista, Fla. according to the press release. The Test Track will also allow guests to create their own designs while staying at the resort which could help mold or inspire the vehicles of the future.
Click here for more information on the Test Track.
Test Track Presented by Chevrolet offers Disney guests a three-part experience:
-Guests will have the opportunity to design their own vehicle. People can chose from a car, truck or crossover with some assistance from the Chevrolet designers built into the process.
-Once they are done with the first step, people will then have the chance to test drive their vehicle design on track surfaces that simulate the actual vehicle validation process that Chevrolet engineers use to ensure every new vehicle meets the highest performance standards. Each guest's vehicle design will be evaluated and scored based on how well their design balanced the core attributes.
- Lastly, people will have the chance to race their vehicle over changing terrain and extreme conditions on a digital driving table, produce and share a TV commercial starring their custom vehicle and pose for action shots in front of their design.
"The re-imagined Test Track portrays an optimistic view of the future, and reflects the deep collaboration between Disney and Chevrolet on both the design and the overall experience," said Eric Jacobson, senior vice president, Walt Disney Imagineering in the press release. "It's a thrilling attraction supported by rich exhibit displays and interactive elements that bring guests directly into the design process - with a few surprises thrown in."
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