The Motor Vechile Commission of Sothern Australia is taking a different approach to promote safe driving.
The company introduced their new campaign this week which states "We all play a part. When we slow down, so will our road toll." The picture displayed underneath the message is the real story though.
Australian body artist Emma Hack was hired to design a unique body sculpture to promote safe driving, and the finished product is unlike anything ever seen before.
"Technically, it's probably the most difficult job I have ever done," Hack said in a press statement. "It's quite magical how it's turned out."
Hack hired 17 men and women to help create a dented car sculpture to stress people to slow down while driving according to Yahoo. The job took her a total of 18 hours to complete.
Hack isn't completely unknown however, as she was the one who painted Gotye and Kimba in the music video for the number one hit single "Somebody that I Used To Know"
Hack reportedly applied five layers of paint to the people used for the sculpture according to Yahoo. The people involved with the project were hand-picked by Hack, who looked for body builders and athletes for the middle section of the car since they would be able to hold the weight of the other people involved on top of them.
Acrobats were hired to be painted and placed on the front of the car by Hack, knowing that they would be able to bend to make the car look like it had been in a wreck. Crates were placed underneath them to help the models keep their position still.
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