Toyota Motor Corporation is known as one of the world's largest carmakers which plan to challenge other known carmaker companies such as Hyundai Motor in India and Maruti Suzuki to build the most fuel-efficient small car. This will be considered as another attempt by Toyota Corporation to develop small cars.
Toyota previous small car inventions are Toyota Etios and Liva Compact. These cars gave unsatisfactory profit to the company. That is the reason why Toyota Kirloskar Motor Pvt Ltd, a subsidiary of Toyota Motor Corporation, integrates with Daihatsu Company's low-cost technology to develop the "safest fuel-efficient" car.
The managing director of Toyota Kirloskar, Akito Tachibana, is excited about the involvement of Toyota and Daihatsu collaboration. According to Tachibana, the most favorable story for the consumers is that cars developed by Daihatsu technology will be made for the local market with an affordable and reasonable price and that the consumers will begin to research and assess the customer expectations in each market to define the concept of a vehicle before any development happen.
Toyota Kirloskar plans to develop small car's interior spaces which have failed in the previous version of small cars. Toyota will start in full swing to target the Indian A and B segment car space. In Addition, Segment A Cars are under 800 CC which is the entry level cars with a length under 3.6 meter while Segment B Cars are compact cars with the length under four meter which means Toyota will have to build small cars with interior space base on the length of two segments.
Tachibana plans to make the said car safest and it should have a pure hybrid solution. However, Tachibana did not give out information about the timeline of the project. When it comes to price and volume Tachibana is focusing on the value-for-money car. The volume is not the company's priority.
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