Ford has partnered with Michigan State University to develop an online video game patterned after the company's driving exercises normally taught at Ford driving clinics. The Ford Driving Skills for Life program introduced the new online video game as part of their contribution towards National Teen Driver Safety Week.
The online game simulates hands-on driving exercises taught usually by Ford driving instructors and was developed by the Entertainment and Learning Lab on the Michigan State University campus.
Click here to access the new game.
"Many drivers in training have been playing video games for years. Through the game, we are able to leverage the engagement and fun of gaming technology and use it to create an educational experience that is appealing to these new drivers," states Brian Winn, Director of the Games for Entertainment and Learning Lab at Michigan State University to Ford in a press release. "Given the safety of the game environment, we are able to put players in situations that simulate hands-on training, thereby avoiding making potentially deadly mistakes in the real-world."
Research conducted by Ford shows that driving simulation can help new drivers learn how to deal with life-altering occurrences on the road. The revolutionary video game can not only develop someone's driving skills but also test their knowledge without having to even leave home.
Some people may not be able to afford to take extra driving lessons to feel a little more comfortable driving on roads and highways. With the introduction of Ford's new game, people are now being given that chance to improve.
This game can be accessed at any hour to better fit those who have busy schedules during the day. For those who do have time during their day, they can sign up for a hands-on driving clinic through Ford to improve their driving techniques and to become more comfortable on the road.
More than 3,000 teens aged 15-19 are killed on the road each year. This makes auto related deaths the leading cause of death of American teens in the U.S., according to Ford in a press release.
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