After a 25-year absence and going back to the United States market in 2009, it looks like the Fiat brand is in trouble with the US market again. Parent company Fiat Chrysler (FCA) may need to overhaul its system and its Fiat pricing, just to keep the company afloat.
Having planted its roots in the US, which can be traced back as far as in the 20th century, it had gained a somewhat poor reputation among American car buyers. Issues such as reliability and rust were some factors that caused its sales to significantly drop; thus. Fiat left the US market with a reputation for poor quality. In 2009, it bought a 20% stake in US automaker Chrysler LLC and came back --- hoping to put its notoriety behind with better models under FCA.
Fast forward to the present time and Fiat is once again desperate to sell their cars. All over the States, a new Fiat pricing scheme will cut the price of its cars by as much as $5,000. That means the cheapest model in the US will now be less than $15,000. Fiat pricing for the basic Pop model will drop from $16,995 to $14,995. The company also wants to make sure that its car models do not overlap each other in price, according to Automotive News.
In addition, it was reported that Fiat had been urging FCA to fix its lineup in the US for quite some time now. The problem was that FCA launched with only one model, which was too small for the US market. Now, all it sells are rehashes of the same model and didn't help things get any better. Tim Kuniskis, head of passenger car brands for FCA, spilled how to fix the brand and everything that he suggested is exactly what the company needs to turn its fortunes around in the US, as reported by CarBuzz.
Fiat lreported its highest sales in the US back in 2014 with 46,121 units sold. It slipped to 42,410 last year and was down to 20 percent more throughout October this year. It is hoped that the new pricing scheme will translate to better sales for the struggling brand.
See Now: OnePlus 6: How Different Will It Be From OnePlus 5?
