As part of his partnership with the 2013 Chevy Malibu, fashion designer and TV presenter Isaac Mizrahi has announced a fashion collection inspired by and named for the car.
His "Malibu Collection" will go on sale in the fall at LivingSocial Shop.
"What I really love is when smart and stylish design choices come together in one amazing experience," Mizrahi says in a video at www.chevymalibustyle.com.
"Now I don't design cars," he says. "But I know great design when I see it and that's how my newest collection was born."
"When I was introduced to the Malibu I could just picture the smart fabulous woman who would love this car," he says. "And what's not to love? It's perfect in so many ways, with its sculpted new styling and the beautiful interior and so many smart features. And for me anything that makes somebody's day easier and simpler leads to a more beautiful life."
Mizrahi will take part in a Chevy publicity campaign in the fall, in which he will visit four American cities in a Malibu Eco. He will tour the city with a local woman, whose closet he will raid to see how the Malibu gels with her personal style. Cities visited will be Chicago, New York, Los Angeles, and Miami.
The Malibu has a starting price of $23,150, with the price of the Malibu Eco being $25,995. It will be sold in 100 countries on six continents, and is referred to by Chevy as its "first global midsize sedan".
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