Buick IntelliLink Standard in 2013 Vehicles

Jul 31, 2012 03:49 PM EDT | Staff Reporter

Buick has announced that it is making its IntelliLink in-car connectivity standard on every 2013 vehicle, and that it will be proactive in helping buyers figure out how to use it.

Hitherto, the system has only been available on the Verano, Regal, and LaCrosse premium models.

IntelliLink is designed to require removing users' hands from the steering wheel and concentration from the road as little as possible. Buick claims that 2013 vehicles will see the system integrated even more fully, allowing greater use of voice commands.

The Pandora Internet radio app interface, combined with a smartphone, allows drivers to change the station verbally. Saying "More like this" while an iPod or other USB device will pull up a music playlist based on the artist, song title, and genre of the current song.

"As smartphones that stream and hold music grow ever more popular, we want to ensure Buick customers have connectivity that's both intuitive and safe to use," IntelliLink engineer Tony Kraatz said in a statement. "These updates make it easier to access the songs they love."

Other updates given to IntelliLink include features for SiriusXM satellite radio that allow subscribers to personalize their listening experience. A three month Sirius subscription is included with every Buick purchase. On most Buick models, SiriusXM Travel Link will allow users to look up elements such as fuel prices, movie times, and weather reports. Travel Link will also help vehicles' navigation systems to map routes to a selected spot.

Travel Link too is designed to keep the user's eyes on the road, with a "Quick Info" icon providing access to feature. A "Transfer to Private" icon can be used with Bluetooth to move a call off the car's speakerphone.

To help Buick drivers navigate their IntelliLink system, Buick has created a "Customer and Relationship Service Infotainment Customer Support Team", or CARS, to provide one-on-one assistance to customers. The CARS team is based in an Austin, Texas call center.

"Our next generation infotainment customer will demand a higher level of service, support and solutions due to their interactive technical experience," Brian Sweeney, a Buick Sales and Service vice-president, said in a statement. "This is one more way that we are working to deliver an exceptional customer service experience."

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