Chevrolet continues to grow its global brand profile through football.
General Motors announced today that Chevy, which last week announced that it had entered into a partnership with the Liverpool Football Club, will become the shirt sponsor for Manchester United.
The "world's most popular football club", which already has Chevy as its Official Car Partner, will now have it as the fifth shirt sponsor in its 134-year history.
The club's shirt sponsor since the 2010-11 season has been Aon PLC, the risk management and insurance giant.
The amount of the new deal has not been disclosed.
"This is a fantastic, long-term deal for the Club," Richard Arnold, Manchester United's commercial director, said in a statement. "We have been partners with Chevrolet for only six weeks, but already they have produced some fantastic ideas that will benefit both the partnership and our 659 million followers around the world. They are a key partner on our current tour and I know they have enjoyed experiencing the buzz generated by our fanatical support and the sell-out crowds in South Africa, China, and Europe. It is a great thrill for those of us who work with partners all year round when an existing partner steps up to being one of our principal partners. This commitment to United and its fans will bring real benefits to everyone who cares about the Club."
In the same statement, Alan Batey, sales and service vice-president of GM North America Service, said: "We are extremely proud to connect our brand, Chevrolet, with Manchester United and its passionate supporters all around the world. Manchester United's statistics are impressive, but this relationship goes far beyond the numbers - this relationship is about connecting our brand with the deep-seated emotion that surrounds the team everywhere it goes."
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