Nissan Motor Co Ltd arranges to launch eight new car models in India by the year 2021, a senior organization official said on Thursday, under a new item strategy that could uplift Nissan's market in the ever uplifting market of India.
The launches will incorporate cars from Nissan's worldwide portfolio and new Datsun-brand cars created in India - a shift in a system for Nissan where it has to a great extent sold cars imparted to its global cooperation accomplice, Renault SA.
"Maybe we have not differentiated enough in the past," Christian Mardrus, Nissan's chairman for Africa, Middle East, and India, told in an interview in New Delhi.
"The strategy now is more common platforms, common modules, common technology ... No more cross-badging now as we may have done in the past," he said.
The organization has been dealing with tweaking its procedure as found in Nissan's and Renault's latest launches. The Datsun little car Redi-Go andA Renault's small-scale SUV Kwid had more than 50 percent of parts in like manner, keeping costs low, but the car outline and a portion of the components were different.
Sport-utility vehicles (SUVs) and hybrids - a blend between a car and SUV - are liable to command the new launches in India, said Guillaume Sicard, president, Nissan India, including that the emphasis will be on car configuration, innovation, and expense.
The push to launch items from its worldwide portfolio and differentiate comes when Nissan's piece of the pie in India, anticipated that would be the world's third-biggest car market by 2020, is only 2 percent.
Indeed, even that offer could be under danger since Nissan is liable to face more rivalry from new contestants later on.
Nissan also plans to manufacture more cars in India for the purpose of export to African and Middle East countries.
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