Infiniti this week kicked off the marketing campaign surrounding its FX Vettel Edition.
It seems unnecessary for the campaign to be too extensive because a) only fifty models of the edition will be produced and b) it seems like a pretty cool car.
The car was named for Sebastian Vettel, the current Formula 1 world champion who drives for Red Bull Racing, of which Infiniti is a partner, and who collaborated in the car's design. It was revealed in concept form at the Frankfurt Auto Show last year, and its first production model was revealed at the UK's Goodwood Festival of Speed this summer.
The SUV is being marketed as part of the "Since Now" campaign that Infiniti launched last year in Europe. "Since now the perfect sportscar is an SUV" the campaign says of the Vettel edition.
The FX saw an extensive overhaul to create the Vettel Edition. Drag has been cut, weight's been reduced, the suspension is stiffer, and the power's increased.
FXs already contain a 5.0-litre V8 engine. For the Vettel version, the speed limiter - which electronically restricts all FXs to 150 mpg - was eliminated.
Car and Driver was sufficiently impressed to remark that the Vettel Edition "isn't merely wearing a body kit and fancy paint."
The passenger cabin includes all the luxury features that are standard in the FX; but is suitably jazzed up with real black carbon panels, and black chrome where silver chrome would ordinarily be found. Alcantara covers the steering wheel and gearshift panel, and the seats are covered in quilted black suede with purple stitching and an "SV" logo.
Sadly, the car will only be available in Europe.
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