It is a color choice many might consider bizarre for a car, but Chevrolet believes it will catch on. The color is "Inferno Orange" and Chevy credits itself with having "hit a color trend" in offering it for the Sonic.
The company said in a statement, "Taking cues from the fashion, architecture and furniture industries, Sonic's design team monitored color to identify hues with longevity that best fit the Sonic attitude."
As evidence of orange's current trendiness, the company points to the fact that Tangerine Tango was named Color of the Year for 2012 by Patone, a major commercial color authority.
"Fashion houses can quickly jump on the latest color craze, since their products are designed for shorter life spans, but long-lasting Chevy vehicles must feature colors that will remain attractive and on-trend for multiple years," GM designer Michelle Killen said in a statement. "We had a strong feeling that Sonic's Inferno Orange would hit the trend at the perfect time and hatchback drivers would embrace it."
The company's prediction seems borne out by the fact that Inferno Orange is now the second most commonly-ordered color for Sonics, second only to black.
Chevy notes that orange is already "a staple" in Corvettes and Camaros.
With the Sonic's turbo-charged engine and Corvette-inspired handling, the design team wanted to visually express its fun-to-drive personality, Killen said.
"Chevy design experts predict orange will remain a color trend in the future, transitioning from the bright, chic tint of today to a more burnt, coppery finish in the years to come," the company said.
See Now: OnePlus 6: How Different Will It Be From OnePlus 5?
