Mercedes Benz is back on top in the U.S. luxury car market and it intends to keep it that way with the release of new and updated SUV models.
"Mercedes has upped its game," analyst and researcher for IHS Automotive, Rebecca Lindland told Bloomberg Businessweek. "The refreshes and redesigns they've done on their sedans are going to be very nicely complemented by the work they've done on their trucks."
Mercedes Benz is set to hit the market with its all-new M-Class SUV, a C-Class coupe, and a redesigned C-Class sedan. An updated GLK compact SUV is scheduled reach U.S. showrooms in August and an all-new GL-Class will be unveiled in September.
According to a Mercedes Benz statement, U.S. deliveries gained 18 percent this year through May to 106,364 luxury vehicles. That puts Mercedes just ahead of rival BMW, which last year stripped Lexus of the U.S. that the Toyota Motor corporation unit took from Mercedes in 2000.
Mercedes Benz SUVs
According to auto experts, Mercedes' redesigned M-Class, which is priced at $48,990, has been the key in the company's recent success.They sold more than 17,735 models till May of this year.
"We've seen this amazing bump between the outgoing M-Class and the new M-Class, that's a really hot product right now. I'm expecting exactly the same kind of market reception for the GL," Steve Cannon, Chief Executive Officer of Mercedes-Benz U.S.A. told reporter.
Official data reports that Mercedes has sold 25,130 GLs and 24,310 GLKs in the U.S. market last year.
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